[Cheat Sheet] 6 Marketing Metrics Your Boss Actually Cares About

Studies show that 73% of executives don’t believe that marketing drives demand and revenue.  As marketers, we have to make sure that we can prove the ROI of our marketing efforts.

Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we’ll share the six metrics that do.

6 Marketing Metrics

In this brief 12-page cheat sheet, you’ll find:

  • 6 marketing metrics that prove the value of your marketing efforts
  • Formulas and examples to help you calculate your own metrics
  • Explanations and scenarios of why these metrics are important and how to interpret them




Download our cheat sheet, sponsored by Hubspot, to show your boss the true value of your marketing efforts.

About Lauren Licata

Lauren Licata is the Content Marketing Manager at Base, the post-pc CRM, where she oversees all content marketing initiatives across multiple platforms and formats to drive sales, engagement, and positive customer behavior. You can follow Lauren on Twitter @LaurenLicata or connect with her on Google+.
This entry was posted in Marketing. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *