Power Brand to Create Exponential Results

 You can’t grow your small business brand without taking care of your customers. Manage your contacts and leads with the help of a free simple CRM like Base.


How would you like to easily get your name and the name of your business in front an exponential number of people and businesses? This what is meant by the term, “Power branding”.

Years ago it was suggested I create a “free” tip sheet to be given away at my vendor table during trade shows.

To get started, I was advised to turn my favorite piece of advice into my 10 Top Tips.
The next step was to turn the compiled tips into a colorful sheet or postcard.

It was predicted the tip sheet would attract attendees to my table encouraging purchase of more of my products and services. A professional piece was created for that purpose.

The advice was 100% on target.  So I took the idea a step further.

I began considering “What would happen if” I were to implement this step for most everything I do?

With a calculator in hand, I quickly recognized the exponential result from implementing this exercise.

Understand, when you offer one product or service, you have only one audience.  Many coaches fall into this category and become limited in their earnings potential.

By offering a combination of three products and services, you will then have six potential audiences.

This number is found by multiplying 3x2x1.  The reason for this is you begin to experience overlap.  Someone may purchase your book and then ask for training. Another may experience a workshop you provide and then ask you to speak at their next convention.

The outstanding services you provide encourage referrals and testimonials, all of which further serve to get you known.

Think about each service and product you currently have.  What can you do to grow your audience potential for each?  The only qualifier with which you need to be concerned is that they all complement one another and work to further build your core business.  Your mission statement or brand message needs to be concise and consistent throughout every endeavor.

Begin this exercise with the product or service that has proven to be the most popular. Running with what works best eliminates wasted time.  Think about asking those you trust why they believe these are the most popular.  Next, consider ideas on how to expand the first and then ask your trusted associates what they believe will be the most successful.

Remain abreast of how business is conducted at any point in time so that you are ahead of the curve.  It seems as if each day new social media sites and apps pop up.  It’s difficult to implement everything.  Be discriminating to find those that will serve you best.  For example, right now, video and mobile technology are hot and will get your word out to millions.  Once you know the technology that’s right for you, analyze which techniques using the selected technologies will attract the better qualified followers along with increased numbers.

 Now that you are thinking what might be done, here is an example of how someone might implement this suggestion.

If you are a coach, you may develop a workbook or an e-book book. The e-book may be placed for sale on Amazon or elsewhere online. Establish a collaborative launch party for the book, include articles derived from content of the book to be distributed on the internet, create smaller postings from your work along with video segments for social media sites, host an internet radio show, be a radio show guest, submit articles to magazines, write a blog, join a team of bloggers and possibly offer to speak at events.

This is the beginning of a very long list of marketing ideas that together become your power-branding program.

How effective is this?

Expanding your venue into ten possibilities, (multiply 10 x 9 x 8 all the way down to 1) the number of potential audiences you may reach is a remarkable 3,628,800.  Now that’s what I call building your brand and it will lead to many ‘a Smooth Sale!


About Elinor Stutz

Elinor Stutz, CEO of Smooth Sale, LLC, was included in the international list of “Top 25 Sales Influencers for 2012” by Open View Labs and is the author of the International Best-Selling book, “Nice Girls DO Get the Sale: Relationship Building That Gets Results”, Sourcebooks.
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