Optimizing your blog with SEO will help generate more targeted traffic. Manage your new prospects with a simple CRM and sales tracking tool like Base.
If you’re going to take the time to write a blog post, I assume you’d like as many people to read it as possible. Am I right? Of course I am. Then taking just a few extra minutes per post can net you more traffic with minimal effort.
The first step is understanding SEO. We have a great infographic explaining SEO, so check it out if you need a refresher. Next, you need to understand why blog SEO is important. You want to be found for certain terms. For example, I’d like to be found for “blog SEO” on this post. When someone searches for that term on Google, I hope my post appears in the results. That will get me more traffic.
If you’re working to brand yourself in a particular niche, keywords and SEO blog content will help with that. We could spend weeks talking about SEO for blogs, but here I want to cover two main components that will help you: inbound links and keywords.
These come from other sites that link to you. Now, not all inbound links are great. If it’s a site that ranks low according to Google, the fact that it links to your blog won’t really help you. The better Google ranks a site that links to you, the higher you place on search engine results. So if, say, Problogger links to your post, Google will be impressed by that and move you up accordingly. But if a site with tons of annoying ads and no targeted content does, Google doesn’t really care. It might even penalize you for it.
So how do you get more inbound links? Start with really useful content. Write to your audience and address topics they care about. Help them solve their problems with your content.
You can list your blog on blog directories to get more inbound links, or even swap links with other bloggers, though try not to annoy them unless you know them. It’s a tricky line you walk asking others to link to you if there’s no real benefit to them.
Keywords for Blog SEO
Keywords are the words or phrases you want to be known for in your blog post. You might have a general idea of what those words are, but with a little research, you can find the words that the most people are searching for, which will increase your chance of being found. I use WordTracker’s Keyword tool to find out how many people are searching for a given term.
Try to use a keyword at least three times in a post. My caveat to this: it must sound natural. If you can’t get them in there and have it sound conversational, don’t use them. That’s called keyword stuffing, and you want to avoid it at all costs.
Use a handful of keywords throughout the text. You can also use them elsewhere. Here’s a great list from Darren Rowse over at Problogger:
- Keywords in post and page titles
- Keywords in URL of page
- Keywords in outbound links
- Keywords in bold tags
- Keywords in heading tags
- Keywords in image alt tags
- Keywords in the general throughout the text of your post – but especially early on in the first few sentences
- Keywords in meta tags
I know I like to jot out a blog post fast, but spending a little extra time to insert keywords for the URLs I link to, as well as spend more time on my title, helps me more in the long run. It can help you too!
Here are a few other posts on SEO that may help you:
- Search Engine Optimization for Blogs – Problogger
- The Blogger’s Guide to SEO – SEOBook
- Blogs & Search Engine Optimization – About
- Best SEO Blogs -SEOMoz