Using a simple CRM like Base is a great way to keep in contact with all of your prospects. If you are organized and focused you can accomplish anything.
A philosopher once said, “We have but one life to live”. A more modern version is, “You must live your own life.” Translated this means you cannot allow anyone else dictate how you live your life — or run your small business.
Frequently in business, others will try to negatively influence us, suggest our ideas aren’t strong or sound enough or that their knowledge is superior to ours implying we do not rise to their level of competence. But if you believe in your business and service offerings it is important to stand your ground. The only time you truly “can’t” do something is when you don’t try.
The difficult part is standing your ground when you are unfairly told that you do not have the expertise or will not rise to the occasion. My favorite response technique to unsubstantiated claims like these is to catch the other party off guard by simply smiling.
Yes, the normal response is to become angry and stomp off, but instead, I smile.
I find it humorous when others have a need to put me down in order to assert their superiority. At the same time, those very people are at a loss on how to respond to my smile.
The second step I take to debunk unfair judgments of your business is to deliberately ask, “Why do you think that?”
Listen for their answers. They will likely stammers or will offer a very poor reason at best. Keep your cool, stay positive, continue smiling and be sure to answer their expressions of doubt. When you finish, thank the other person for their time and leave. They will be wondering what just happened.
When you return to your safe-(office)-haven, replay the conversation you just had. Were there any valid points or new ideas attached to the conversation that you can learn from? Every experience is a learning experience. Maybe there was something that you had not previously considered or something you wished deep down that you would be daring enough to tackle? This might be the time to do just that.
It is moments like these that brought my business to higher levels. I sought a publishing house for my originally self-published book after being told in a nasty voice, “If your book were any good, a publisher would have picked it up”. The first publisher said yes and the book became an international best-seller. Years later, I was told, “Social media will never work – don’t waste your time.” Over half the world population is now online utilizing these sites. In fact due to my active usage, Open View Labs included me in their list of “Top 25 Sales Influencers for 2012”.
I’m relaying my achievements for you to grasp the reality that when others put you down or discourage you, generally speaking, this is the very idea with which you should proceed. It’s almost as if a diabolical creature is playing in your mind toying with you to see how you will react. Be counted as an achiever by going after that goal whole-heartedly. Get it done and celebrate your accomplishment. This very often will open many new doors that were previously closed.
With all this said, the other expression that comes to mind is “Be careful what you wish for.” Being in business requires a dedication to continued learning. Sometimes once you achieve the step that others deemed impossible, new paths are required that may scare you. But carving out time for education and growth will help you overcome new hurdles as well as nerves.
Integrity is of utmost importance in all you do, and this includes being true to yourself and the mission of your business. If you follow through on this truth, you will command respect and attract the right people and opportunities in alignment with what you believe. This is your brand. Once you announce it, you will find the smooth sale!