Evaluating Several CRM Tools? Here are Things to Look For
Looking at sales pipeline tracking, relationship management, and sales productivity tools? If you want to compare tools like Microsoft CRM vs Salesforce, you will need to look at more than price and basic features in an effort to decide which one is right for you. You may want to review a long list of CRM tools before choosing one. After all, the tool you choose will impact the lives of your team as well as your ability to reach your goals in a big way.
Make Sure it’s Mobile!
When looking at Microsoft CRM vs Salesforce or other CRM tools, mobile-friendly capabilities are important. People who use a CRM need to be able to access it when they are on the move. A mobile-friendly app that works well lets salespeople access and update it wherever they are. No more excuses for why the pipeline isn’t updated! No more lack of answers when visiting with a client because everything is at your fingertips, regardless of whether or not you’re in the office. Real time mobile capabilities are a must in a 21st century CRM and they make your life easier, too.
How Long Before You can Really Benefit from It?
Some CRM tools take forever to get up and running and the learning curve is so steep that salespeople don’t even bother with them. This defeats the whole purpose of an awesome CRM. When you measure Microsoft CRM vs Salesforce and others, make sure you look at things like implementation, implementation costs, after sales support, and training requirements. It makes a big difference to how well your team adapts to using the new tool and to how well the new tool will fit with your needs.
You Should Check out Base. Why?
While you compare Microsoft CRM vs Salesforce, it’s important to also add Base to your evaluation. Why Base? This post-PC CRM is getting great reviews as a top CRM contender because of mobile apps, robust reporting features, easy implemetation, and low costs. Take a look at the features and benefits of using the Base CRM and try it here for free so you can see it in action.