Comparing Customer Relationship Management Applications: What’s Most Important?
Comparison shopping can be enlightening. And it can be surprising. Comparing CRM vendors is a great way to find out which tools may have what you need in a customer relationship management tool and it can be a great time to find out about features you didn’t even realize were out there. Many people begin researching popular tools like Zoho vs Highrise and find themselves looking at other tools as well because they find out, through comparing, that their wish list has some very specific requirements that not all major CRMs have. Comparison shopping for CRM tools is about so much more than just price.
Think About Must Haves
What’s important to you in managing relationships and deals? Mobile ready CRMs are not only rising in popularity but they’re often the #1 requirement listed on a wish list for a company who uses a manual sales tracking method or who is using a CRM that’s only friendly to those who never leave the office. It’s frustrating when salespeople have to stop and gather notes to update their CRM. That’s why so many sales tracking tools are out of date. If looking at Zoho vs Highrise or other tools, look at how their mobile functionalities will work with your sales team. Is there a smartphone app that will work well with the tool? Will it work for field salespeople as well as people using the tool in the office? What else do you need your CRM to do for you?
Ease of Use, Adoption Rates, and Results
A good thing to consider is the potential for fast user adoption when looking at tools like Zoho vs Highrise. Will there be down time as your team gets accustomed to it? Will there be support issues when you try to integrate the CRM with your other essential daily sales and productivity tools? This can make a big difference in user adoption rates, too. Salespeople don’t have time for down time. They’re measured on results.
Here’s Another CRM to Check Out:
You should definitely compare several tools when visiting your customer relationship management software options. When you sit down to compare Zoho vs Highrise also look at Future Simple’s Base CRM. Not only is it a well-reviewed CRM for its awesome sales tracking, pipeline management, robust reporting, and contact management features but it has mobile capabilities, great smartphone and tablet apps, is a breeze to implement, and salespeople absolutely love it. It takes productivity and relationship management to the next level, enabling your company to reach your goals. Try it here for free with no obligation.